Hello readers! LauraK483 here, hope youâre all doing well! I have been INSANELY BUSY in 2018 so far, as you might have guessed from the lack of regular blog posts. But Iâd have to be living under a rock not to notice some of the MAJOR publicity Twitch has been getting lately. From the Overwatch Leagueâs premier season to the new face of Twitch getting news coverage on CNN and co-streaming with celebs like Drake, our beloved platform for gaming and streaming is catching the eyes of the world and as a streamer on the platform I couldnât be more thrilled.
Before we get to the main story (or should I say streamer) that has blown up around Twitch, I would be remiss if I didnât mention another big development for the platform this year. Partially because it is almost unprecedented in esports, but also because I am hopelessly addicted to it and this event now consumes a significant amount of my free time. I am talking about the Overwatch League, brought to us by Blizzard. The game is roughly a year and a half old, I have been playing since day 1 and absolutely immersed in the lore and characters alongside the fun and adrenaline pumping gameplay. Blizzard had been talking about forming an esports league for this game for months and the launch was nothing short of a huge success. Over 400,000 viewers on Twitch on itâs first day of competition, and it seems to consistently have approximately 120,000 viewers all 4 days of the week that it airs. Now obviously this is big for Blizzard, and esports in general since the production value for this event is huge and an entire new arena was made to house it.Twitch though has also done insanely well thanks to this league, because they have the exclusive rights to stream it, bringing a ton of traffic to the site Wednesday through Saturday weekly. Through some initiatives they have now announced in Stage 2, they are also making money hand over fist Iâm sure. Now you can buy bits to âcheerâ for your favourite OWL team and unlock exclusive Overwatch emotes to use in chats all over the site. These emotes include characters from the game as well as icons from the OWL teams themselves. Combine this with in-game currency being dropped to viewers for watching and supporting the league, there are now a TON of people spending extra hours on the platform as well as spending their hard-earned money on Twitch bitties. The OWL itself is also helping elevate the realm of esports in general, bringing this level of competitive gaming more out into the open. One of my favourite examples is my personal âride or dieâ team I cheer for, the LA Valiant, having their official jerseys being sold in the Staples Centre in LA alongside merch from major NBA, NHL, and MLB teams like the Lakers, Kings, and more!
That being said, we all know the biggest news story around Twitch lately and it has nothing to do with Blizzard or their awesome games. One streamer has taken the Fortnite scene BY STORM and is breaking records on the site all over the place, from highest concurrent viewers in a stream (over 600,000 on his stream with Drake) to insane sub counts. Tyler Blevins, aka âNinja,â has been receiving major news coverage for his streams lately, on channels/sites like CNN and CNBC. Also itâs not often you hear of Twitch streamers gaming with real life celebrities like musicians and athletes on their channels (although I use the term musician lightly when describing Drake. But thatâs a WHOLE OTHER opinion Iâm not here to talk about). The only downside most of the time is they are focusing on his pay check. Now donât get me wrong itâs impressive AS FUCK! What gets me excited about seeing him talk about our site on the news is that he has now become the new âface of Twitchâ so to speak. Now obviously depending on who you ask, they will have a different answer, but going off of last yearâs various gaming awards and most major social media platforms, that title used to belong to a much more inflammatory streamer you might have heard of. Most likely you read that and correctly thought âDr DisRespect.â The man who can have a major scandal, take a vacation, and come back stronger than ever making light of the whole situation and continuing his (often inappropriate in my personal opinion) abrasive persona and jokes. Unlike lots of other big streamers on our platform, who can let the fame and viewership go to their heads and become somewhat self-centred among other things, Ninja is such a positive role model for the vast groups of younger users that are on Twitch. Alongside quality gameplay, he is just a genuinely nice guy who donates much of his large income to charity, takes breaks from his gaming on stream to give his viewers time to do their homework and encourage them to stay in school, and above all REMAINS HUMBLE! This is the kind of person I want the media to think of when they think of Twitch. Not arrogant loudmouths like the doc, not basement dwelling socially stunted nerds chained to their computers, and not teenagers who havenât matured into full adults yet and therefore are still allowed to enjoy video games in a greater social context. If anyone wants to know what it means to be a digital role model, look to Ninja, heâs doing a great job. No pressure though ;)
If you want to see THE EXACT OPPOSITE of what it means to be a digital role model, then look no further than Logan Paul. This Youtube and online content creator has been making worldwide news since literally DAYS into 2018, and not for good reason. I wonât go into his heinous, despicable, and indefensible behaviour in this blog post. If you havenât already heard the gist of it then you may also be living under a rock. You may be wondering why the hell Iâm talking about Logan Paul in a blog focused on Twitch. Well, if you werenât already aware, Iâm so sorry to be the one to tell you, but he has made a Twitch account and is planning on streaming to it soon. After he made this announcement, and his account saw over 100,000 follows before he has even gone live (currently sitting at 297,747 while I write this) the Twitchverse seemed to have one of two reactions. The first one (and the reaction I had and still mostly feel) was GET THIS PIECE OF HUMAN TRASH OFF OF MY PLATFORM! With the introduction of the new TOS to Twitch this month, and the bigger push than ever to fight toxicity within online gaming and online interactions in general, many of us are really optimistic for the future of Twitch. Unlike Youtube, itâs still new enough that it still feels like the staff care about streamers of all sizes and just a more policed platform that hasnât gotten too out of control yet when compared to a platform with the breadth and scope of Youtube. And as much as I was hating on streamers like Dr DisRespect in the last paragraph, they are still nowhere near as outright disgusting and immoral and repugnant as creators like Logan Paul, who feel untouchable due to their size and status on their platform and behave however they want with no thought to others or their young audience. If Logan Paul stays on Twitch and joins the ranks of streamers without any SIGNIFICANT EFFORTS to clean up his act and be even slightly less of a trash human, I will personally feel a little bit dirtier knowing I share something in common with creators like him, as extreme as that is. Especially since heâs doing it as a money grab for a few thousand easy Twitch prime subs and people needing to throw money at him just to be noticed. He hasnât even gone live yet, and the day he made his account his chat was FILLED with the worst kind of toxic garbage including hate speech and spam of all kinds. Is that really what you want on your site Twitch?
Now the other reaction to this news was to look on the positive side, and many people pointed out how many potential new viewers this would bring to Twitch. It is also more than likely that those people who come to Twitch due to creators like Logan will also spend their time and maybe money on other streamerâs channels as well. Kind of fits in with the âno press is bad pressâ mentality. Looking at it from purely a numbers standpoint, I completely see the merit in this point of view and where you guys are coming from. Especially as an aspiring Affiliate on Twitch with hopes of seeing my channel grow to one worthy of partnership in the coming years, itâs always great to have more people coming to the site and discovering the joys of Twitch. However, I personally would be disgusted to find one of the Logang sycophant trolls in my chat who think actions like his are acceptable, and judging by the behaviour in his Twitch chat WHEN HE HASNâT EVEN STREAMED YET, those arenât the people I want on Twitch.
At the end of the day, Twitch is growing exponentially, and Iâm super happy and optimistic for the future of our platform as it enters the public eye and becomes more mainstream. However, I want creators like Ninja to be the ones to usher us into that future, and for the amazing creators and communities I interact with every day to be the meat of Twitch, alongside high level esports and talented musicians/artists/chefs/etc (thank you Creative and IRL tabs). I want creeps like Logan Paul to stay the hell away from our platform. You can keep your viewers, we donât want them here.
Hashtag Hatred! Hey readers! Welcome to the first blog post of 2018! Now Iâve had the idea for this blog for AGES.... Iâve just had this terrible combo of being very busy yet very lazy simultaneously and I apologize YET AGAIN for the lack of blogs. One of these days Iâll get that consistency thing down. Butâ¦(in the voice of Aragorn)â¦today is not that day!
So, today I wanted to write about something I GUARANTEE you have seen or come into contact with if you are either a streamer yourself or you follow any streamers on Twitter. Twitter is the main tool tons of streamers use to communicate with their audience when they are off-line, and how they announce when they are going live. Now anyone who has been on social media for more than a few days knows that you need to use hash-tags to make your post easier to find (and just not look like a noob).
Some good ideas for hashtags to use are hashtags that belong to any stream teams or groups you are a part of, maybe the game youâre playing, or any personal hashtags (I for example have my channel theme as a hashtag that I use all the time because Iâm vain like that). HOWEVER there are a few popular hashtags for streamers on Twitter that personally irritate me to the point that if I see them on your tweet I can assure you I would not click on the link to your channel. I also know that I am not alone in my feelings, I have been seeing lots of streamers sharing similar sentiments, from small streamers to partners alike. So here are some hashtags you may want to re-think next time youâre tempted to use them, and why.
Before you get mad and ready to defend this hashtag in the comments, I understand the sentiment behind it. In my first year of streaming I also was guilty of using this hashtag, Iâm not going to lie. However, if you stop to think about it, what are you actually saying with that hashtag? Reasons to support a streamer are you enjoy their content, they make you laugh or smile or inspire you with their gameplay, you like the vibe of their community, etc. Their size has nothing to do with it. You are not ENTITLED to support just because you are not partnered yet, but thatâs basically what you are asking for. Itâs the equivalent of begging, implying people should take pity on you and watch your stream just because youâre the little guy regardless of your content.
The other reason you use hashtags is for people to find your post. You are playing Overwatch, so you use the game title as a hashtag in case any people who enjoy Overwatch streams are looking for someone to watch. Then you just hope that in the chronological lottery your tweet is the most recent one when they are searching. As Twitch gains more and more broadcasters every day and becomes a more saturated market, take a second and think how many streamers are using this hashtag every day. Itâs like a 1 in 1000 chance your particular tweet will be picked from the sea of small streamers.
My other issue with this hashtag stems from a bigger question in general: what determines a small streamer? I for example would like to think Iâm still a small streamer because I do not meet the Path to Partner achievements yet. To another streamer however, my 40 average concurrent viewers might seem way big and me using the hashtag would be incredibly irritating. I have seen people with over 100 subs use the hashtag just because they arenât partnered. So where does the âsmall streamerâ line start and end?
Regardless, the TLDR for me is I am not going to pity support you just because you are a small streamer. Focus on your content and enjoying yourself, and then I will want to watch your stream. Using this hashtag in the current Twitch environment is quickly becoming more of a hindrance than a help.
In the gaming world, the term âgrindingâ is usually applied to levelling up or repetitive quests. When you just have to invest a lot of time into doing the same thing for an inevitable outcome or gain. I take HUGE issue with this term being applied to working towards partnership. Twitch partners are in theory the best streamers on their platform. It is a job title reserved for those who are dedicated and passionate about streaming, but also PART OF THE UPPER ECHELON OF BROADCASTERS. Partnership was never intended for everyone on the site, it is meant to be a semi elite title. âGrindingâ for it implies that anyone can achieve partnership just by sinking time into it. THIS IS NOT TRUE! Itâs harsh to say, but there are some broadcasters who just are not cut out for partnership. Sometimes itâs just an equipment limitation or a scheduling dilemma, but some people just donât have that unique selling point or charisma to carry them into that next tier of streamers. Plus, think about it, if everyone could be partnered just through streaming a certain amount of time it would cheapen it. Would you really be as excited seeing that partner e-mail if anyone could get that just by grinding for it?
What irritates me about it so much is similar to the first hashtag, the entitlement that comes with that attitude. Itâs like youâre saying to Twitch that you deserve or expect partnership just by streaming regularly on their site. Again, as the number of streamers continues to increase, partnership will just be harder to obtain. Twitch as a company can also only support a certain number of partners at a time, and now that they can get money through small streams anyway with the affiliate program, itâs not like they are clamouring to make every streamer who has been on the platform a while a partner.
This entitlement (and borderline arrogance in my opinion) is even more evident when I see people doing things like âIâm going to stream every day until Iâm a partner.â WELL I HOPE YOU LIKE STREAMING EVERY DAY FOR THE REST OF YOUR LIFE! Partnership is earned through more than just hours live. Itâs earned by being unique, hard work, and putting out content that stands out from the thousands of others on the site. From creating a stream and community that offers something to the Twitchverse no one else does and incredible dedication.
Anyways, I could probably rant for ages about these things, but you get the gist. So if youâre thinking about using either of these two hash tags in your next going live tweet or stream title, maybe think about what that says to a large audience. Just a thought.